Matt Kaiser
Posted by
Matt Kaiser

Blood Cancer (Research) Awareness Month

Matt Kaiser
Posted by
Matt Kaiser
17 Oct 2006

It was Blood Cancer Awareness Month in September, and we had a lot going on to raise awareness of blood cancers, the charity and the work we do.

As you’ll no doubt know, social media is an ever-increasingly important channel for us to engage with our supporters and reach out to new ones.

We know that people really like to hear about the innovations your research delivers, and the potential these bring for improvements in the treatment and care of blood cancer patients. Working with our digital team, we shared 10 research-related posts on social media throughout September (other posts publicised our information and support services, policy and campaigning activities, and ways to get involved). 

The research posts gained a lot of interest – on Facebook, we reached 372,000 people and had 7,200 ‘engagements’ (likes, shares, comments).

These included short video snippets explaining what the main blood cancer groups are, how blood cancer research is tailoring treatment for patients, and exciting developments in CLL research

As well as hearing about ongoing research projects, many people were also really engaged by some of your research discoveries published this year. We featured new minimal residual disease (MRD) testing for adults with acute myeloid leukaemia (from David Grimwade’s group), together with a video from Alasdair, a new way to target chronic myeloid leukaemia cancer stem cells (from Tessa Holyoake’s and David Vetrie’s groups), as well as a round up of 2016 highlights with plenty other examples. 

And we want to keep this engagement going. In a previous edition, Alasdair talked about how you can help us do this by telling us of upcoming papers (before they’re published!), results being presented at conferences, and any events, prizes, fundraising or other local activities that our supporters might like to hear about. 

Now that Liz has joined our team as Research Communications Manager, we will be able to build on our research engagement by involving you a lot more. We know that supporters love to hear directly from the people doing the work, and it’s a great way to show the human side of science. We’d love to post videos of you explaining your work, articles written by you or your team, interviews, Twitter chats, and so on. And ideas from you are always welcome!

So thank you to those who have helped us out already, and we hope to work with many more of you to raise the understanding and awareness of the high-quality research we support.