Steph Cade
Posted by

Bloodwise media moments of Summer 2016

Steph Cade
Posted by
18 Oct 2016

1. Bloodwise Ambassadors programme launched in the media

We launched our brand new awareness-raising initiative at our Speaker’s House event in September, working with a considerable number of Bloodwise Ambassadors to share their blood cancer story in the media, alongside a lovely photo of them with TV doctor Dr Dawn Harper. Highlights include the Windsor ObserverKidderminster Shuttle, Torquay Herald and South West Londoner.

Three ambassadors were also interviewed on BBC Wiltshire, BBC Lincolnshire and London Live respectively, bringing the total number of people reached to well over half a million.

2. Breakthroughs in research provide hope for patients with chronic myeloid leukaemia and acute myeloid leukaemia

Two big research stories broke in June with news that could lead to more targeted treatment for patients with acute myeloid leukaemia (AML) and chronic myeloid leukaemia (CML), the latter project part-funded by Bloodwise.

Our Head of Research, Dr Matt Kaiser provided a quote of support in various national papers, including the Guardian, Financial Times and the Scotsman, while AML patient and Bloodwise Ambassador Anna Mamwell was featured in the Daily Mail.

3. Sporty Spice jumps for joy for Bloodwise at Blenheim Palace Triathlon

Back in June we worked closely with patients and celebrities taking on the Blenheim Palace Triathlon for Bloodwise to raise the profile of the charity – the first year with our new name as title sponsor.

Several of our fundraisers were featured in their local press, including Donna Bickley (Nottingham Post) whose dad has blood cancer and Mark Johansen (Hemel Gazette), who's raised tens of thousands of pounds for Bloodwise over the years and was joined by friend and fellow supporter of the charity, Alastair Campbell.

A brilliant photo of 'Sporty Spice' Mel C helped us to spread the word of Bloodwise in the national press too, including the Metro and ITV News. Dedicated Bloodwise supporter John Brame, who was attempting a World Record, and our team of GB swimmers – including Olympic silver medallist Michael Jamieson – also featured heavily on the Channel 4 and Sky Sports TV coverage.

4. TV star Sam Heughan helps to raise £225,000 to fund clinical trial for treating aggressive leukaemia

Sam Heughan, star of hit TV series Outlander, spearheaded this year’s My Peak Challenge campaign whereby individuals are encouraged to ‘find their peak’ whilst raising money for Bloodwise. We helped to share the wonderful news of the final fundraising total - a staggering £225,000 which will fund a clinical trial - with the Oxford Mail, the Scotsman and Scotland Now

5. 13-year-old Ally Clift raises £35,400 after completing 270-tube-stop challenge

Ally Clift visited the entire tube network in one day to raise an extraordinary amount for Bloodwise, all in memory of his brother who passed away from lymphoma in March this year. Ally’s family got in touch with the press to share his story, resulting in coverage far and wide, including front page of the Guardian online, Mirror, Evening Standard, Metro, BBC London news, BBC World Service and a TV studio appearance on ITV London news.

6. Newcastle University research breakthrough helping to personalise childhood leukaemia treatment

Researchers funded by Bloodwise have shown how genetic testing can predict how children whose leukaemia returns after treatment are likely to respond to further treatment. The story was covered in The Newcastle Chronicle and the Northern Echo.

If you'd like to share your story with our press team to help raise the profile of the charity, then we'd love to hear from you. Drop us an email or give us a call 020 7269 9019 and we'll be in touch.

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