The Bloodwise logo. Bloodwise appears in black text against a white background
Posted by

Dentsu

The Bloodwise logo. Bloodwise appears in black text against a white background
Posted by
25 Mar 2010

 

Innovation and challenge are really important to the Dentsu Group, and are the prime reasons for joining forces with Leukaemia & Lymphoma Research to help beat blood cancers.

Dentsu CEO, Simon North, explains: "As a young, vibrant advertising agency, we decided that we’d all unite around one single charity so that we could pull together and encourage each other’s fundraising efforts.

We unanimously fixed on Leukaemia & Lymphoma Research as they are such a world-class, leading charity, delivering on so many levels and doing such a tangible job to help so many people. As soon as we all understood a few simple facts, like how thanks to Leukeamia & Lymphoma Research nine out of ten kids today survive the most common form of childhood leukaemia - we realised that all the money raised is being put to life-changing good".