Steph Cade
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Leukaemia & Lymphoma Research announced as official charity partner of Women’s Tour

Steph Cade
Posted by
16 Apr 2014

We are proud to announce that we have been appointed as the official charity partner of the inaugural Friends Life Women’s Tour.

With three weeks to go, we are delighted to become the official charity partner of the inaugural Women’s Tour and title sponsor of the Best of British race jersey, an award which will recognise the best British cyclist in the race.

The Women’s Tour will feature a wealth of British cycling talent, including Olympic and three-time World Champion and Leukaemia & Lymphoma Research cycling ambassador Dani King. She says: “I’m really excited to be competing in The Women’s Tour. The level of competition will be high and British fans have totally embraced women’s cycling, so the crowd support should be fantastic. I will be striving to wear the Leukaemia & Lymphoma Research Best British Rider jersey to show my support for and raise awareness of the fantastic work that the charity does to beat blood cancer and celebrate life.”

Paul Morton, Cycling Manager at Leukaemia & Lymphoma Research says: “We are proud to be the official charity partner of The Women’s Tour. As the UK’s leading blood cancer charity we have set ourselves a tough challenge - not to stop until we beat blood cancer. We’re using the best of British science and medical research to deliver that.

“Our supporters regularly challenge themselves to fundraise for Leukaemia & Lymphoma Research through our flagship cycling events – the London to Paris and Bikeathon rides – and so this partnership, including the Best of British jersey, is a natural fit for helping us to raise awareness and support for our work. We wish Dani the best of luck competing in the Women’s Tour and hope to see her in our jersey during the race.”                  

Designed by our in-house marketing team, the Best of British jersey embraces the Union Jack flag and features our ‘Unstoppable’ message on the side panels. It will be presented at the end of each stage of The Women’s Tour to the British rider who is best placed in the General Classification. Given the considerable British talent participating, including Laura Trott, Joanna Rowsell and Lizzie Armitstead, it is expected that many of our cycling greats will wear the jersey during the week.  

             

Click below for more information on, and to sign up to, our prestigious cycling events:

London to Paris cycle ride (19 - 23 June)
London Bikeathon (31st August)
Birmingham Bikeathon (21st September)

For media enquiries, please contact Stephanie Cade on 020 7269 9019 or email scade@beatingbloodcancers.org.uk

For more information on the Women's Tour, click here.