Media moments of 2014
From breakthroughs in treatment for childhood leukaemia, to a world-record-breaking fundraiser in the swimming pool, it's been an unforgettable year for Leukaemia & Lymphoma Research and its supporters in the media. Here are some of our top media moments of 2014...
1. Swim4Leukaemia: A wave of coverage
Back in February our Sports Ambassador, GB swimmer Lewis Coleman brought together 100 swimmers, including Olympians Becky Adlington and Michael Jamieson, for Swim4Leukaemia. The £25,000 fundraising event, in support of Lewis’ mum who has acute lymphoblastic leukaemia, broke a Guinness World Record and generated a wave of national, regional and online coverage, including in The Sun, Daily Express, BBC radio and television, and ITV News. You can read more about how we supported Lewis in generating coverage here.
2. Women's Tour
Earlier this year LLR was named as the official charity partner for the inaugural Women’s Tour. As part of the agreement, the Best of British Jersey, awarded at the end of each of the five stages, would be designed by LLR and feature the charity logo. We contacted local case studies affected by blood cancer to present the jerseys to the riders on the podium. The team managed to receive 35 pieces of regional coverage as well as radio interviews and footage on the evening highlights show on ITV4. The charity received a name check for the jersey in 99 different articles including on the BBC website, The Independent and the Daily Express.
The Blenheim Palace Triathlon was once again a great success raising more than £400,000 for the charity. Coverage was secured for many of participants in regional and national print media, on local radio as well as on Channel 4’s highlights package. The press team also ensured that Scarlett’s Dragons, a team of 22 dads including Radiohead bassist Colin Greenwood, featured on the BBC website and in The Sun.
4. Cardiff scientists develop prognosis test for leukaemia
Our scientists at Cardiff University have developed a new test that can predict survival times in patients with chronic lymphocytic leukaemia by measuring damage to the ends of chromosomes. BBC News featured the story.
5. Our flagship cycling events: Wheely great coverage
We’ve loved working with a large number of you who were taking part in London to Paris, London Bikeathon, and Birmingham Bikeathon to share your stories with millions of people around the country through regional print, online and broadcast media. We also worked closely with ITV London and BBC5Live to see and hear London Bikeathon and London to Paris broadcast to thousands more nationwide.
6. Breakthrough in treatment for childhood leukaemia patients who relapse
In September we announced that clinical trials are planned after scientists at Newcastle University successfully used the drug selumetinib to treat leukaemia in mice carrying a common set of genetic faults. Watch this video on ITV with the Thompson family to find out more.
7. Downing Street Reception
All the children who attended September’s Downing Street reception with Samantha Cameron received coverage in their local media.
8. Disneyland Paris: Magic in the media
Some of our families who joined us on our annual trip to Disneyland were featured in a number of regional papers as they shared their stories with us to raise awareness of blood cancer. This trip provides much-deserved respite to families affected by the disease, and it's a pleasure for us to be able to share uplifting stories like this in the press.
9. New drug approved for patients with chronic lymphocytic leukaemia
There was great news this month for patients with chronic lymphocytic leukaemia as the National Institute for Health and Care Excellence (NICE) and the Scottish Medicines Consortium both recommended the new drug Gazyvaro for use on the NHS in England and Wales and Scotland. Our comments welcoming the news obtained widespread coverage in newspapers and TV.
10. Christmas with the Stars: An Xtra Xciting Xtravaganza
We ended the year shining brightly in the media spotlight when a whole host of celebs joined us at our annual Christmas with the Stars, including X Factor finalist Andrea Faustini, whose performance in front of a thrilled audience was filmed for his homecoming. The footage (click here to view, from 30 minutes), which featured our charity name and event, was broadcast to 9.1million TV viewers and a live audience of 10,000 during the final. We also generated heaps of coverage online, including on the Daily Mirror, Daily Mail, ITV News and over 60 local papers, reaching a further 18million people.
Our thanks must also go to former England internal footballer Graeme Le Saux for his interviews with the Daily Mail and Daily Express, helping to promote the charity and event.
Thank you to everyone who has helped the press team during 2014 as we couldn't have achieved any of this without you. If people want to share their stories and help create even more coverage during 2015 please click here or email firstname.lastname@example.org.
Thanks again from your media team, Henry, Steph, Adam and Katie.