Marks & Spencer today announces its new Kidswear charity partnership with Leukaemia & Lymphoma Research to help beat the most common form of childhood cancer.
The ‘Putting Childhood Leukaemia to Bed’ campaign, running in-store and online, will see M&S donate 10% from all sales of Kids' nightwear for two weeks starting on Monday 27 June until Sunday 10 July.
M&S has chosen Leukaemia & Lymphoma Research as official Plan A charity for Kidswear. It is hoped M&S customers will get behind the campaign and help as much money as possible for research to find better, safer treatments for childhood leukaemia.
Thanks to continued investment in pioneering research by Leukaemia & Lymphoma 90% of children now survive the most common form of childhood leukaemia. But treatments are still very aggressive and can have long-lasting effects. And sadly some children still die from this terrible disease.
The ‘Putting Childhood Leukaemia to Bed’ campaign will be supported by in-store promotions in every UK department store. The promotional materials will feature four children who have survived leukaemia modelling M&S nightwear.
The children who star as the ‘faces’ of the campaign are Ian Shepherd, 6, from Manchester; Lauren Manning, 9, from Bristol; Maisie-Rose Speller, 5, from Braintree; and Matthew Dixon, 8, from Newcastle. All are thankfully currently in remission from leukaemia and back at school.
Maisie was just a toddler when she was diagnosed with leukaemia and began intensive treatment at London Great Ormond Street Hospital. Thankfully Maisie’s treatment, which finished at the end of last year, went well. Her dad Matthew says: “The work that Leukaemia & Lymphoma Research does is invaluable, but we need to strive for 100% survival. That’s why M&S support for the ‘Putting childhood leukaemia to bed’ campaign is so vital.”
Karl Doyle, Director of Kidswear says: “We are delighted to be working with the Leukaemia & Lymphoma Research charity on their ‘Putting Childhood Leukaemia to Bed’ campaign. We hope that customers will get behind the campaign and help us raise valuable funds for the charity”.
Cathy Gilman, chief executive of Leukaemia & Lymphoma Research says: ”Please do help beat childhood leukaemia by going online or to your local M&S and buying Kid’s nightwear during these two special weeks. A big thank you to M&S for working with us to put childhood leukaemia to bed’. This campaign will help save more children’s lives.”