The partnership aims to raise at least £150,000 between now and July, with an action-packed programme of fundraising activity throughout Frankie & Benny’s 240 restaurants.
A series of free breakfasts has kicked off the partnership, with diners donating money to Leukaemia & Lymphoma Research instead of paying for their breakfast.
Next month brings a “kids eat free” weekend (1 & 2 March) and a pizza designing competition, where the winning pizzas will be sold in all Frankie & Benny’s restaurants with £1 from each pizza sold going to Leukaemia & Lymphoma Research.
Also, a team from Frankie & Benny's will take part in our London to Paris bike ride in June, cycling more than 300 miles in aid of blood cancer.
Cathy Gilman, Chief Executive of Leukaemia & Lymphoma Research, said: “We are thrilled to announce this partnership, and thank Frankie and Benny’s staff and guests for raising £10,000 from the recent charity breakfasts.
Danny Breithaupt, Managing Director of The Restaurant Group’s Leisure Business adds: “We are thrilled to be working with Leukaemia & Lymphoma Research this year. It’s an incredible cause and we’re confident that our teams and guests will get fully behind our fundraising activities helping us to raise lots of money and really make a difference."
“Our next event will be a family fun weekend. We’re looking forward to seeing lots of fantastic pizzas designed by our young diners as part of this and can’t wait to make the winning pizza a part of our menu to help us reach our £150,000 target.”