Joe, who was in the office on work experience for the week, took the challenge head on despite despising cockles with every inch of his being and has already raised £18 for the charity.
Here's a video of Joe in action:
I guess having battled and beaten acute lymphoblastic leukaemia THREE times before a life saving bone marrow transplant in 2011, Joe completing the challenge was never really in question. However, we feel it would be incredibly shellfish of us not to thank him for agreeing to take on the challenge.
We'd also like to thank him, again, for the fantastic job he did during his week on work experience which you can read all about in his blog.
If you've been inspired by Joe's Pledgeit challenge, why not set up your own or challenge a friend? It's a quick and easy to set up and, importantly, 100% of the money you raise comes directly to us.