Persimmon Group are supporting Leukaemia & Lymphoma Research during 2011.
Some companies are very clear about what they look for in charity partners. For house-building firm Persimmon, it had to be a cancer charity. Since 2000, the company's 'Building to Beat Cancer' campaign has raised over £1million for leading cancer charities.
With our 50th anniversary in 2010, Persimmon decided that helping Leukaemia & Lymphoma Research beat blood cancers was the perfect fit. One factor that cemented the partnership was Leukaemia & Lymphoma Research's network of regional fundraising teams who will work with Persimmon's 25 regional offices.
"Each office has a charity champion or committee," explains Dominic Harman, Group Communications Director at Persimmon. "This works better with local support from the charity who support our initiatives but also come up with their own ideas."