Rachel N
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Royal London: A Story of Beating Goals

Rachel N
Posted by
29 Jan 2016

After being nominated as Charity of the Year for Royal London back in 2013, we embarked on a partnership which aimed to raise £100,000 over two years. Employees across the UK got busy baking cakes, organising clothes swaps and challenging themselves to epic cycling challenges, long distance runs and muddy endeavours, all in the name of raising money to beat blood cancer. Before the two years were up, they’d already hit their target and were ready to do even more.

Working together, we wanted to create a challenge where employees from different offices could engage in direct competition with each other, whilst working towards a united goal: the Pedometer Challenge was born. Teams competed to walk as many steps as possible and raise as much money as possible, whilst collectively walking round the world. Not satisfied with going once round the world, the 750 employees who took part did a lap of honour and raised a whopping £45,000 in one month, taking their two-year total to £145,000!

With everyone still buzzing from the success of the Pedometer Challenge, Royal London decided to continue the partnership for the rest of 2015 and channelled their fundraising into supporting our Disneyland Trip, when we take families who’ve been affected by blood cancer on an all-expenses paid trip to help them spend time together as a family, away from the day-to-day stress of living with blood cancer.

Using Gilbert the pelican, Royal London’s mascot, we created a photo-bombing competition where thousands of mini-Gilberts were sold to employees’ friends and family and Royal London’s suppliers. People took Gilbert all over the world to enter the competition, where the funniest and most original photos won a prize. In a bid to help us raise awareness of blood cancer, Royal London distributed leaflets to 650,000 of their existing customers, and ran a promotion for new customers, where they donated £5 for every new policy taken out over a six-week period.

Through the teamwork, creativity and dedication of Royal London employees, they’ve finished the partnership at an incredible £219,076, more than double the original target. Phil Loney, Royal London’s CEO, says “Royal London is delighted to have been able to raise such a significant sum of money for this important cause. As a mutual, with roots in helping people at difficult times in their lives, our partnership with Bloodwise was the perfect fit. Royal London staff really got behind our partnership and together raised over £200,000, well exceeding our expectations.”

Over the last two and a half years they’ve raised a sum that will truly help change the world for blood cancer patients, and we wish them every success for their future charity partnerships.