London’s biggest half marathon is back! On Sunday September 8th, 20,000 people will be gathering in Greenwich Park to take part in Run To The Beat 2013. The event is set to be bigger and better than ever before and once again Leukaemia & Lymphoma Research is privileged to be recognised as official charity for the event.
Over the last few years, Run To The Beat has seen an astonishing growth in race numbers. Last year, 2000 of the 17000 people taking part in the event were running to beat blood cancer and to this date, we’ve raised a brilliant £420,000 from the 2012 event. This year our friends at IMG who organise the half marathon are expecting Run To The Beat 2013 to sell out in record time. So why is it that this half marathon is proving so popular compared to others of a similar nature?
For a start, there are few long distance events that successfully engage with a younger demographic. As we all know, many young people are affected by blood cancers, but as far as mass participation sporting events go there are few that really appeal to anybody between the ages of 16 and 25. Run To The Beat is arguably one of the first mass participation sport events to have successfully connected with this market. So for our younger supporters it’s a great opportunity for them to get involved something they can enjoy and be part of, while also raising money to beat blood cancer.
You could put it down to the music… It’s surprising it took people so long to connect live music and running and the potential to make an event out of the two. The DJ’s and familiar faces that graced the stage outside the O2 last year really gave many that extra incentive needed to complete their half marathon challenge in the torrid weather conditions facing everyone. Sure, some of DJ Fresh’s more obscure moments were probably lost on those over the age of 30, but few could argue with the adrenaline boost provided by the music on that final stretch.
Furthermore, there’s a buzz about the pre-race hour or two that I’ve rarely experienced anywhere else. Sure, you could put my bias down to the sea of yellow ‘Running To Beat Blood Cancer’ t-shirts swarming the race village, but I’ve never felt a wave of excitement that comes close at any other 10k or half marathon that I’ve visited. There was an air of determination too, this wasn’t your standard fun run (lack of fancy dress was noted). People were pumped and ready to take on the challenge ahead.
So what’s my point here? For me, there’s nothing quite like Run To The Beat and we at Leukaemia & Lymphoma Research are thrilled to once again be official charity for the event. I couldn’t recommend you a better London half marathon and this year will undoubtedly be the best yet.
To sign up to Run To The Beat, please head to the official website. Make sure you tick the box to fundraise for Leukaemia & Lymphoma Research. Alternatively to purchase one of our charity places, please visit our Run To The Beat event page.