Over the past few years, our research into the needs of patients gave a clearer picture than ever of the experiences of people affected by blood cancer.
It showed strong evidence of a crisis in awareness – revealing that many patients, carers, the public and perhaps even some health professionals don’t know or understand enough about blood cancers, because of this diagnosis of blood cancer takes longer than other cancers on average.
We know that earlier diagnosis improves patient experience and saves lives, so raising awareness is one of our top priorities, for this and many other reasons.. Our research also showed that patients and carers can sometimes struggle to find information and support when they need it and that blood cancer patients as a whole didn’t feel part of a community.
But together, we’re changing that.
September 2015 was a historic month for our charity. We became Bloodwise, changing our name from Leukaemia & Lymphoma Research to allow us to do more for all blood cancer patients. It was also Blood Cancer Awareness Month – during which we launched the UK’s biggest ever blood cancer awareness campaign.
You helped us tell the world that there are 137 different types of blood cancer and that we’re here to beat every single one. And that while our name has changed, our vision of beating blood cancer remains as strong as ever.
campaign posters spread awareness of the 137 blood cancers around the UK. Almost 70% of the whole population of the UK saw them 7 or 8 times!
of you shared our awareness raising video at exactly the same time on 2 September at 1.37pm, getting our message out to over 13 million people!
Wickes stores all around the country lent a helping hand to raise awareness.
local fundraising groups and staff from our six offices across the UK took to the streets for our first collections as Bloodwise, raising almost £50,000.
MPs pledged their support to make blood cancer patients a priority at Westminster. A big thank you to everyone who wrote to their MP encouraging them to come the first ever parliamentary drop in session on blood cancer in September.
The #WeAreBloodwise online campaign saw hundreds of patients and supporters sharing inspiring moments that demonstrated what being Bloodwise meant to them. Researchers like Vicky Forster shared #labtweets, including videos from the frontline of blood cancer research. Thousands of you helped to raise awareness by sharing our daily facts about blood cancer.
A massive thank you to all of you – especially all of our branches and fundraising groups: still right at our heart after all these years. This September they were joined by thousands of new supporters of this growing movement, – a big Bloodwise welcome to each and every one of you.
We’re all here to beat blood cancer: and thanks to you, we’ve never been in a stronger position to achieve it.
Stay connected and be part of our 2016 awareness campaign: