Last Saturday something amazing happened. If you had popped down to your local Wickes store you would know what I’m talking about. If unfortunately you didn’t need to pick up all your DIY essentials that day then don’t worry because there are hundreds of photos showing exactly what Wickes colleagues got up to in stores up and down the country. Because on Saturday 15 June 2013, Wickes stores took on the challenge of rowing 84,740 meters – the distance from Dover to Calais and back – to support the fight to beat blood cancer and in doing so raised over £75,000 – all in one day!
The idea was first born last October when Maldon Store Manager, James Degiorgio, and a keen rower challenged 14 stores in his region to row 2million meters between them. It was a huge success and raised £10,000 in one day so James thought why not replicate this but on a bigger scale and get every Wickes store involved? So that’s exactly what happened. A Big Rowathon team was set up to organise the event and with so many people rowing so many meters across lots of different locations, the challenge set a new world record as rowing on this scale had never been done before.
But £75,000 and 84 million meters later, the Big Rowathon wasn’t just a success in terms of the money raised and the distance travelled; what was amazing was how colleagues came together to push themselves, reach their own personal goals on the rowing machines, spur each other on and most importantly, have fun! Friends, families, and customers all got involved as the enthusiasm colleagues have for supporting Leukaemia & Lymphoma Research rubbed off on others coming into the store.
The buzz words from the day were ‘team work’ and feeling ‘proud’ of what colleagues accomplished together. The figures and photos speak for themselves and so all that is left to say is well done to everyone who took part! Also, to all the Wickes colleagues who continue to inspire everyone here at the charity with their endless energy and enthusiasm for working towards the day we reach 100% survival for all blood cancer patients – THANK YOU.
Check out photos and messages from the Big Rowathon: