Laura Pickering
Posted by
Laura Pickering

Top ten online fundraising tips

Laura Pickering
Posted by
Laura Pickering
06 Mar 2015

1. Get things off the ground

First thing’s first, once your fundraising page is live, you need to get the ball rolling with a couple of donations to help people take it seriously.

It's a good idea to make a donation yourself on the page first to show your commitment, others will follow.

You can boost the average amount of donations by asking the people you think will donate the most, first. Get your parents and your richer friends to donate, then go to everyone else! Studies have shown that people will up their donation if they see others have donated more.


2. Tell your story

Personalise your fundraising page as much as possible. Remember, many of the people you'll approach will have been asked for sponsorship many times before. Think about what makes your fundraising challenge or event special and communicate that to the world. Taking a few minutes to add lots of detail to your page can make all the difference.

You can add a cover photo at the top and even a video. People are bound to donate more if they see a big photograph of you working hard on your fundraising! Use the description and blogs on your page to tell people why you think it’s so important to beat blood cancer. The more people know about why you’re doing this, the more likely they are to contribute.


3. Use email

It’s essential to get the word out on social media about your campaign, but research suggests that a direct email to your contacts is actually the most successful way to encourage donations.

Email all your friends, family and acquaintances not just once but a few times through your campaign, to boost your fundraising total.




4. Use our marketing materials

Whether you’re boosting your total with an event or just shouting about your fundraising with some posters at work, we’d like to help.

Use our photographs and graphics to help tell the world about what you’re trying to achieve, or just check out this list of facts about blood cancer that you can use to persuade people to donate! You can download our logo here and also our logo guidelines.

It's also a good idea to follow us on Facebook and Twitter, where we share regular inspiring stories about blood cancers and our research. When you see something inspiring, you can share it with your followers.


5. Use your social media

Spread the word about what you’re doing and why you’re doing it on social media. Sharing videos and photographs is especially effective, and don’t forget to always include a link to your fundraising page.

Personal pictures and stories of you are always a good idea, but you might also like to share general posts about the charity and what your supporters' money can help us achieve.



Sample tweets:

Last year @beatbloodcancer opened 12 clinical trials for new cancer treatments. Don't leave new drugs on the shelf: <add a link to your donation page>

Every 15 minutes someone in the UK gets the devastating news that they have blood cancer. Make their lives better: <add a link to your donation page>

When @beatbloodcancer began in 1960, survival rate for childhood leukaemia was tiny. Now it’s 90%. We will reach 100% <add a link to your donation page>

Sample Posts for Facebook and Google+

Have you donated to help me beat blood cancer yet? Watch this video to hear from the amazing researchers who take your donation and use it to help understand and cure blood cancers: Please donate here: <add a link to your donation page>


6. Reach out to your local community

Reach further than your immediate friends and family for a bigger impact. If you think your fundraising is a good story, send a press release and some good photographs to your local newspapers and radio stations.

If you have a connection to a local school or college, you could also write to them and ask if they might join in by holding fundraising events. Even local businesses might be able to help; why not enquire about holding a collection at your local supermarket? 

Any fundraising you do offline can be added to your online fundraising page as an 'offline donation'.


7. Ask at work

Your workplace is a great place to collect donations.

Email the link to your fundraising page round all your colleagues, put up posters in your staff room and consider having a cake sale or other work event to boost your total.

It is also worth approaching your company to ask them to contribute. Many companies have a budget for charitable giving and will happily offer to match your total or make a bulk donation. Does your workplace have social media accounts, or a staff newsletter? Perhaps they might share your story with a link to your fundraising page? It can’t hurt to ask!


8. Contact your regional fundraising team

Whatever your fundraising goal, Leukaemia & Lymphome Research are here to help every step of the way. We have an expert team on hand to help you raise money.

So whether you’d like to chat through an idea, or just need some branded buckets to collect your colleagues’ loose change, get in touch! You can use our website to find out who your regional contact is.

If you're taking on a sporting challenge, we also offer expert training advice and other support. Take a look around our Get Involved pages.


9. Keep in touch with your potential supporters

You might think, ‘oh, I already contacted that person’ but one email at the start of your campaign is easily missed. Plus some people will be more likely to donate further on, when they’ve seen you put some work in!

Send new emails when you have news to tell people, especially, if you’re completing a challenge, in the immediate run up to the event.




10. Use your blog

You can use your account on our website to post blog entries about your fundraising. This is a great way to keep people up to date about how you’re doing, each time you post a new blog you can share it on your social media channels, so people are reminded about what you’re doing, and given new incentives to donate.

You can sign up for a blog on our website here



Blog post ideas:

• A post about a particularly difficult training session you’ve been through, to show how hard you’re working!

• If you’re fundraising because of a personal connection with blood cancer, a blog post about your experience with the disease will help explain why people’s donations are important.

• If you’re fundraising in support of a friend or family member, perhaps they might like to write a few words, post a message from them and all their friends and family will be encouraged to donate.

• If you hold an extra fundraising event like a cake sale, post a blog to share how well it did.

• You could publish a short post publicly thanking by name people who have made generous donations. Your supporters will feel appreciated, and others will be encouraged to chip in too.

• Tell people where their money is going. You can write a post to highlight how Leukaemia & Lymphoma Research is making a difference to patients with the blood cancer that you’re most passionate about beating. We’ll happily provide you with some inspiring information, and you can find some great examples on our research pages. Take a look through our latest research blogs for recent programmes and breakthroughs.

• Once your challenge is done, don’t forget a post about how it went, include a link for people to donate and point out that ‘there’s still time to donate!’



Great blog Laura - some really, really good fundraising tips in here to help people kick-start their fundraising.

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