Veolia Water Solutions & Technologies (VWS) have thrown their support behind the Capital’s largest charity cycle ride, donating £5,000 of sponsorship to the annual Leukaemia & Lymphoma Research London Bikeathon.
Alastair Campbell, Leukaemia & Lymphoma Research’s Chairman of Fundraising, says: "After losing my best friend - the journalist John Merritt - to leukaemia in 1994 and later John's daughter Ellie to the same disease I am determined to do all I can to help Leukaemia & Lymphoma Research find better treatments and cures for blood cancers."
Popular newsreader Sir Trevor McDonald will officially start the London Bikeathon’s ‘Scenic Ride’ at Ham House at 10am on the day. Sir Trevor supports Leukaemia & Lymphoma Research’s event every year because the child of a close friend died of leukaemia.
In 2010 the London Bikeathon celebrated its most successful year ever, with almost 7,000 people taking part and raising £655,000 for Leukaemia & Lymphoma Research.
VWS, a subsidiary of Veolia Water, specialising in water & wastewater treatment, has donated 13,500 bottles of water to the event on Sunday 26 June, which will see thousands of riders saddle up to support the charity’s lifesaving research into all blood cancers, including leukaemia, lymphoma and myeloma.
Showcasing London’s most famous sights - including Tate Britain, Royal Festival Hall, London Eye, Richmond Park and St Paul’s Cathedral - the popular family-event, offers a choice of 13, 26 or 52-mile routes to suit both keen and casual cyclists.
Martyn Fisher at Veolia Water Solutions & Technologies said: "We are proud to sponsor the water supply to the participants at the London Bikeathon. We see our organisation as an active part of the community that is committed to the well-being of its people."
Staff from across the business will man the London Bikeathon refreshment stations placed along the routes with starting points at Thames Barrier in East London, the Nationals Trust’s Ham House and the iconic Battersea Power Station.
Alex Robinson, Corporate Relations Manager at Leukaemia & Lymphoma Research, said: "We’re extremely grateful to Veolia Water Solutions & Technologies. Corporate partners are vital to the success of London Bikeathon and VWS’ generous support for this year’s London Bikeathon will ensure thousands of cyclists stay hydrated as they ride to beat blood cancers including leukaemia, lymphoma and myeloma."
For the London Bikeathon’s 15th year organisers have laid on a wealth of entertainment. Daring stunt cyclists from Team Extreme will demonstrate their skills as part of the festivities at Battersea Power Station, which will also include live music, refreshments and a Kidz Ride, where younger riders can cycle around a vehicle-free- circuit.
Sir Trevor McDonald, Alastair Campbell and Perri Keily from Award-winning dance troupe Diversity are among the celebrities who support the event. Alastair and Perri, who won Britain’s Got Talent in 2009, will open the ride at Battersea Power Station before taking part.