Leukaemia & Lymphoma Research is to change its name from September.
The 55-year-old charity has chosen Bloodwise as its new name, after listening and responding to the needs of patients.
The new name will capture all the life-changing work now being done by the charity – its continuing world-class research, its expanding portfolio of patient support services, and its role speaking up on behalf of those affected by blood cancer.
The decision to seek a new name was taken after many patients and carers reported that the current name was often a barrier to accessing the charity’s support services. They reported that the name was long and difficult to remember, and didn’t sound like an organisation that provided patient support.
Chief executive Cathy Gilman said that the charity’s new name will increase awareness of the organisation, and blood cancers in general, as well as crucially helping patients to access the support they need:
“We believe Bloodwise will help us raise awareness of everything we do to help blood cancer patients. Currently fewer than one in 10 people affected by blood cancer use our services – many don’t know about the support we provide, or that we’re here for all blood cancer patients, not just those with leukaemia and lymphoma.
“Bloodwise is short and easy to remember, which is vital when you’ve just been diagnosed with cancer and your world has been turned upside down. We love the name because it feels positive and hopeful, and is inspired by our belief that life is a gift to be used wisely and lived fiercely.”
Katie Ruane, 30, who was diagnosed with chronic myeloid leukaemia several years ago, is one of the many patients who have welcomed the name change. She said: "As a blood cancer patient, I fully support the decision to change the charity's name. Leukaemia & Lymphoma Research suggests that the charity focuses solely on leukaemia and lymphoma, not all blood cancers. Also, the name Bloodwise lets you know that the charity does much more than research; it's about the person, information, and support, which is so important to patients."
Leukaemia & Lymphoma Research has enjoyed a high media profile to date – it is the charity that the original Calendar Girls have raised over £3m for, and also enjoys a high profile in cycling and other sports fundraising events.