This time last week we launched the Birmingham Bikeathon – a brand new cycling event for the sporting calendar which we’re all really excited about for a number of reasons.
First and foremost, it promises to be an absolutely fantastic event. We’ve got the full backing of Birmingham City Council as well as endorsement from two of the most respected cycling authorities in the UK in the form of the British Cycling Tour and the Cycling Tour Club.
In addition, we’ve got three terrific routes on offer over 26, 52 and 100 miles taking in all the sights and sounds of Birmingham as well as the beautiful surrounding countryside away out of the hustle and bustle of the city centre. We're really happy with all three routes which we feel will provide a challenge for riders of all abilities.
Last and by no means least, bringing the Bikeathon to Birmingham gives us the opporunity to bring something to the city which has been at the centre of our efforts to beat blood cancer since the 1960s when we first set out to beat blood cancer.
We're currenlty funding more than 30 projects in Birmingham which is also home to our enormously successful Trials Acceleration Programme, the UK’s largest stem cell transplant centre and one of our 13 Centres of Excellence. When you add to that the fact that we have a fantastic support base in the Midlands and it’s not hard to see why we chose to bring the BIkeathon to Birmingham.
By signing up to take part, you’ll guarantee yourself a fantastic day out. At the same time you’ll be helping us support the incredible researchers based in the city who's pioneering research is making a difference to the lives of thousands of blood cancer patients.