What a brilliant weekend for UK cycling. Bradley Wiggins has become the first British cyclist to win the Tour De France with what the papers are calling “one of the most faultless race performances in the Tour's 109-year history.” Next stop the Olympics and judging by the extraordinary performance by the super-humans on Team Sky we’ve got more than a decent shot at the gold.
What with our predictable but nonetheless depressing lack of success in football and tennis the UK has been rather gloomy of late, a national mood only emphasised by the relentlessly horrible weather. The Olympics coverage is hardly injecting any enthusiasm into the national psyche, focusing not on our sporting heroes and our chances for gold but the failure of security firms and the iron rule of sponsors telling us where we can and can’t buy chips and what brand of trainers we can wear.
But Wiggins’ triumph seems to have transformed us overnight into a nation of grinning optimists. Twitter and Facebook are buzzing with jubilant updates. Even the weather is not immune to the Wiggins effect; someone up there has finally turned the summer on. The sun is streaming through the office windows onto our chirpy digital team as we regale each other in astonished tones with tales of how long we managed to stay outside at the weekend without being rained on.
Just look at the happy joy in the faces of these cycling fans as they watched the Tour de France this weekend. Cycling shops are happily predicting a boom as people all over Britain are inspired by Wiggins and the clement weather to dust off their bikes.
And this, of course, is great news for us here at Leukaemia and Lymphoma Research. While the endurance route for the London Bikeathon is now full we do have spaces left for those cyclists who might like to ride one of the shorter routes but have put off registering while the sky was grey and the mood was downbeat. And if you’re one of those finding a renewed enthusiasm for cycling this week, what better way to motivate yourself to keep it up after the national euphoria has died down than to sign up to ride the London Bikeathon in September and help us beat blood cancer? Get everyone you know to sponsor you and you’re guaranteed a warm feeling that will last long after we’ve all forgotten about the Olympics.
As Bradley Wiggins himself said, “we’re a star team, not a team of stars”. Whichever route you chose to ride, you are part of our star team dedicated to beating blood cancer. And with people like you on board we are unstoppable.
PS: We’ve started a list on Twitter of tweeters who will be riding in the London Bikeathon. It will be great to follow to see how everyone is getting on as we prepare for the event! If you’re signed up, please tweet @LondonBikeathon and let us know so we can add you to the list.