Chris West
Posted by

Women's Tour starts today!

Chris West
Posted by
07 May 2014

The inaugural Friends Life Women's Tour begins today, with the first of five stages running daily until Sunday.

It's the first cycling event of its kind for women riders, and as such has been getting plenty of media attention leading up to today.

As the official charity partner, we are title sponsors of the Best of British jersey, presented to the fastest woman of the tour at the end of each stage.  The presentation of the jersey will happen on the official podium, and we have five local patients to hand to do the honours.

They’ll be plenty of our branding throughout the event, so it’s a great opportunity to build our reputation as a charity that’s serious about cycling.  ITV4 are showing a highlights programme every night at 9pm, so tune in to see how it’s going.

And fingers crossed, of course, for Dani King, our own cycling ambassador!