How to promote your Munro Step Challenge

26 Jul 2019

How to spread the word about your heroic step challenge on social media, in blog posts and in the local media

Social media

Use social media to tell the world that you're climbing some of the world's tallest mountains throughout September.

When drafting posts, remember to:

  • Keep in concise. Tell your followers about your challenge, why you're doing it, and how they can sponsor you
  • Mention that you’re supporting My Peak Challenge and Bloodwise, and why it’s important to fund research (learn the key facts about blood cancer for the key statistics)
  • Link to your JustGiving page
  • Include high-quality images or videos of yourself to add a personal touch
  • Schedule posts for a time when people are likely to be looking at their social media feed (e.g. on the way to work, during a lunch break, in the evening or on a weekend afternoon). If you can, schedule your fundraising push around payday, when people are more likely to be generous

Write a blog

Blogging is a great way to keep people up to date about your step challenge. Each time you post a new blog, you can share it on your social media channels, so people are reminded about what you’re doing, and given new incentives to donate.

Ideas for blog posts include:

  • Your plan for the month. Which mountains have you decided to tackle, and why? How do you aim to get your steps, and how will you spread the total out across the month?

  • If you’re fundraising because of a personal connection with blood cancer, a blog post about your experience with the disease will help explain why people’s donations are important

  • If you’re fundraising in support of a friend or family member, perhaps they might like to write a few words. Post a message from them and all their friends and family may be inspired to donate

  • Tell people where their money is going. You can write a post to highlight how Bloodwise are making a difference to patients with the blood cancer that you’re most passionate about beating. We’ll happily provide you with some inspiring information. Learn about the research we fund.

  • Once your step challenge is done, don’t forget a post about how it went, include a link for people to donate and point out that ‘there’s still time to donate!’

Promoting your challenge in the local media

Your fundraising for vital blood cancer research may be of interest to the media. We’ve put together tips on how to write a press release for regional newspapers, magazines, websites, radio and TV stations, and a press release template.

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