Fundraise online

04 Jan 2015

Follow our ten tips to make your online fundraising a success.

Follow our top ten tips to make your online fundraising a success!

  1. Personalise your page by adding a picture and explanation of what you’re doing before asking for sponsorship. Lots of people are fundraising online so make your page stands out.
  2. If you set yourself a fundraising target people will give more! But once you hit it, don’t forget to change it so people keep on giving.
  3. Share some facts about how people’s sponsorship will help our life-saving research, as well as any personal reasons you may have for fundraising. People are more likely to donate if they know a bit about the difference their money will make.
  4. Try asking your closest friends and family or those likely to be most generous, to donate first, as people tend to match previous donations.
  5. Once you have a few donations, tell everyone you know – and don’t leave anyone out. Post on your Facebook, Twitter, and include the link in your email signature.
  6. Don’t forget about your page after you’ve set it up – every now and then send reminders. At the end of the month, after pay day, can be a good time when people are feeling more generous!
  7. The best time to update your page and prompt people to make a donation is on Mondays between 8-10am – send it out to your contacts around this time to maximise your fundraising.
  8. If your sponsors are UK taxpayers, ask them to tick the Gift Aid box when making a donation. This allows us to claim at least 25p from the government for every £1 donated. You can find out more about Gift Aid here.
  9. Ask your employer or an organisation you’re connected to if they’d like to support your fundraising by matched giving, or making a one-off donation.
  10. Once you’ve completed your event, shout from the rooftops about your achievement – on social media, by email, at work… Up to a third of all donations come in the week after the event, so strike while the iron’s hot!

Download our Fundraising Guide to find out more about promoting your fundraising.