Media guide and templates

01 Jan 2014

If you think your fundraising is a good story, send a press release and some good photographs to your local newspapers and radio stations.

To get started, simply download one of the template press releases below.

Use this one if you’re organising your own event:
Regional event template >

Use this one if you’re taking on a sporting challenge:
Sports event template >

Here’s your step-by-step guide on how to fill in your template press release and how to approach your local media.

Stage 1: Filling in your template

The template press release is written in the style of a local newspaper article – all you need to do is fill in the sections highlighted in red.

If you’re taking part for personal reasons or you just want to get fit and raise money for Bloodwise, say so. Also please include a quote – your release is a chance to explain why raising money for Bloodwise is so important.

Direct people to your fundraising page – if you’re fundraising online, include a link at the bottom of your press release.

Stage 2: Photographs

It’s always a good idea to have a decent quality digital photo of yourself to email to the journalist. Try to make the photo relevant – such as one of you in your running vest. Make sure the file quality of the photo is set to ‘high’ on your phone or camera (around 1MB is a good size).

Stage 3: Contacting your local media and sending your release

Call up your local newspaper/s and radio stations and ask to be put through to the newsdesk. Explain your story: e.g. ‘I’m running the BUPA Great North Run in memory of my Dad’ and ask for the best email address to send your press release to.

Next, copy and paste the press release into the email. Put a short description in the subject field, e.g. ‘As discussed – running BUPA Great North Run in memory of my Dad’ and send it off to the journalist. Journalists receive a lot of press releases, so if you haven’t heard back just give them a call and chase it up! And don’t forget to send us a copy of your press release – we love to hear why you’re fundraising!

Top tips

1) Don’t leave it too late! Send your press release off to the newspaper around six weeks before the event.

2) Chase it up.  Don’t be afraid to call up your local paper or radio station and plug your press release.

3) Be contactable! Your story being included might depend on whether you answer your phone to confirm some details.

Contact us

Having any problems? Get in touch! We’re more than happy to help.

Bloodwise Press Office
Email: press@bloodwise.org.uk
Phone: 020 7504 2219